In Episode 5 of the Tailored Entrepreneur podcast, I interview the CEO & Founders of SiPiGo.com, Roberts and Carol LaBute.

At the touch of a button, with the click of a mouse, by the flick of a screen … fun awaits. Quickly and easily tap into Michigan’s vast resources of entertainment with a unique website created by three local businesswomen who also happen to be sisters. Dorrine Roberts and Carole LaBute are related by blood and Sally Roberts completes the sisterhood through marriage. The trio have years of firsthand entrepreneurship, poising the women of SiPiGo to lead this endeavor with dual perspective, adding components business owners will truly appreciate while creating the best user experience possible for consumers.

“Many other directories focus on one specific age group or area’” said Roberts. “But we cater to everyone from toddlers to generation Y to grandmas looking for bingo at the local senior center. We have skydiving, charter fishing trips, concerts, movies, fun runs, zip lining, circuses, cattle drives, zoos and all of the state and community parks we can find. There are tours of the Capitol, tours of the copper mines, tours of lighthouses, submarines, candy factories and even Jackson Prison! You’ll find beaches, whitewater rafting, kayaking and dinner cruises. We are relentless when it comes to searching for all the best stuff to do in Michigan!”

“Being business owners, wives and mothers left little free time for a lot of the fun stuff and we were really amazed and impressed at all the truly unique activities available right in our own backyard,” said LaBute. With as many features benefiting consumers as business owners, Search it, Plan it, Go provides a rich experience unlike any other. Sipigo.com is all Michigan, all the time. Each listing is a “featured” listing with interactive components such as Facebook and Twitter feeds as well as website links, maps, photos, videos, articles and information. And it’s free!

Unlike other websites that require a business owner to claim a premade listing or to spend time navigating a confusing build-it-yourself ad, SiPiGo builds each listing as a carefully crafted infomercial at no charge. Special features such as coupons, deals, and events are optional for a nominal fee. The website is up and running with additional listings and events being added daily.

These seasoned businesswomen know how advertising can strain a budget. One of their main goals for SiPiGo is to create advertising solutions to local companies of all sizes who have entertainment to offer. But simply having a listing is not good enough. Each listing has to bring value to both the business and the consumer. “What makes SiPiGo different is that we have a quality control department that makes sure all our listings are packed full of information, pictures, videos and attachments like maps, brochures and seating charts,” said Dorrine Roberts.

Visitors to SiPiGo.com can use the site as a guest or create an account that will allow them to save their favorite listings. They will also be able to claim deals and doing so will not require pre-purchase. Tickets to venues can be accessed through links made available in corresponding listings. Coupons can be printed, and time and money saved!