Lisa is The Business Marketing Architect and creator of a simple 3-step Challenge. Solution. Invitation. formula to create marketing messages with integrity as featured in Inc. Magazine and Best-selling books Wonder Women and Engage. Lisa received the People’s Choice Award at the California Women’s Conference. Unlike most copywriters and people that write marketing messages present a problem, agitate that problem and present a solution. The thing I found interesting about Lisa is her unique way of creating sales copy by presenting a challenge, providing a solution and inviting the potential customer in for that challenge and solution.